Kindness is Cool®️ PSA
Henry Snyder High School

We are thrilled to share this exciting milestone.

Henry Snyder High School has officially joined the Kindness Is Cool®️ movement, and together we created our very first PSA at the school—powered by the voices, talent, and hearts of their incredible students.

We are deeply grateful to the entire school community for welcoming this message with open hearts. Witnessing these young leaders stand up for kindness, courage, and compassion was truly inspiring and a powerful reminder that change begins with the next generation.

Kindness Is Cool®️ — and this is just the beginning.

Kindness is Cool™ PSA
Positioning Kindness as a Strength

The Kindness is Cool™ PSA brings together bold and iconic New Yorker voices to remind us that compassion, empathy, and humanity are not just virtues—they are the true markers of leadership and lasting change.

Featuring Candace Bushnell, Nicole Miller, Julia Haart, Dina and Aliana Lohan, Nick Adams, Brandon Cole Bailey, Patrick McMullan, and our founder and CEO, Luisa Diaz, this powerful campaign was created to shift the narrative and redefine kindness—not as a weakness, but as a strength.

Because the strongest person in the room… is always the kindest one.

Pass it on. Kindness is Cool™

 

PSA by SEW Branded, directed by Scott Woodward