The Luisa Diaz Foundation is happy to introduce the Kindness is Cool® PSA—where kindness takes center stage as a true strength.
This powerful campaign unites bold voices to remind the world: compassion and kindness isn’t weakness, it’s courage!
Let’s rise together and lead with kindness.
Join the movement!
Kindness is Cool. Pass it on.
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Kindness is Cool Movement
Our Events
The Luisa Diaz Foundation is dedicated to creating impactful events that inspire empowerment, foster hope, and elevate kindness across the globe, while actively supporting grassroots organizations to make a lasting difference in local communities.
•MAG Gala (Mi Amor Graciousness Gala): Held annually in New York, Los Angeles, and Houston, this signature event raises funds to support grassroots organizations working tirelessly to assist survivors of domestic violence and human trafficking. The MAG Gala is a celebration of compassion, resilience, and the power of collective action to create meaningful change.
•The Runway of Hope: Where Fashion Meets Compassion: A transformative fashion show where survivors take center stage, walking the runway as a symbol of their strength and journey toward renewal. This powerful event seamlessly blends the artistry of fashion with the spirit of compassion, raising awareness and funds for grassroots programs that empower survivors and provide them with a path to healing and hope.
•Kindness is Cool Fashion Show Luncheon: A vibrant fundraising luncheon featuring renowned designers, this event celebrates philanthropy while raising essential funds for grassroots initiatives that uplift and bring hope to less fortunate children during Christmas and Thanksgiving.
About Luisa Diaz
Luisa Diaz, the visionary founder of the Luisa Diaz Foundation, began her career in North Carolina as the host of Luisa Su Voz Latina, the first Spanish-language talk show on a local ABC Network affiliate. Through this platform, she provided vital resources to the Hispanic community and spearheaded grassroots initiatives, including food drives and the “Toys for Tots” campaign.
A beauty queen with a diverse array of titles, including Ms. Venezuela International, Luisa recently won the coveted crown of Mrs. Universe TCP 2025. She uses her platform to amplify her foundation’s mission of spreading kindness and driving global transformation. Guided by her lifelong mantra, “Kindness is Cool,” she founded the MAG Gala and continues to work with grassroots organizations to empower survivors, enhance local impact, and create a ripple effect of kindness across communities.
Luisa’s dedication to partnering with grassroots organizations reflects her belief that true and lasting change begins at the community level. She is passionate about the transformative power of kindness to heal, uplift, bring hope and create a more compassionate world for all, where kindness is not a weakness, but a strength.
