Kindness is Cool® PSA
Positioning Kindness as a Strength

The Kindness is Cool® PSA brings together bold and iconic New Yorker voices to remind us that compassion, empathy, and humanity are not just virtues—they are the true markers of leadership and lasting change.

Featuring Candace Bushnell, Nicole Miller, Julia Haart, Dina and Aliana Lohan, Nick Adams, Brandon Cole Bailey, Patrick McMullan, and our founder and CEO, Luisa Diaz, this powerful campaign was created to shift the narrative and redefine kindness—not as a weakness, but as a strength.

Because the strongest person in the room… is always the kindest one.

Pass it on. Kindness is Cool®

PSA by SEW Branded, directed by Scott Woodward